A Worth Avenue tradition for 45 years, family-owned Friedrich’s Optik specializes in handcrafted eyewear, bespoke frames, and warm, personal service. All optical lab work is performed in-house by a German master optician, combining meticulous craftsmanship with faster turnaround. Through our partnership with Mittleman Eye, an eye doctor is available in the boutique, offering the added convenience of on-site eye exams. At Friedrich’s, you’re family.