Loro Piana
Loro Piana re-opens its Palm Beach boutique, Florida
November 10, 2023 – Loro Piana is pleased to announce the reopening of its Palm Beach boutique, now located at
247 Worth Street, a premier luxury shopping district renowned for its upscale boutiques, fine dining, and historic
The new store concept and interior design direction showcase Loro Piana’s iconic enduring style, preserving the
core elements of natural materials, warm colour palette, signature oak wood and Carabottino details. It is a
concrete return to the Maison’s heritage and Sergio Loro Piana’ legacy, whose codes are now reworked in a
thoroughly timeless and modern key. The whole space is characterized by a faultless fusion of sophistication and
comfort, intended to evoke a ‘home away from home’ feeling, and it creates a luminous and luxurious
environment. Finishing and surfaces are rich in textures, and together with the sumptuous touch of the fabrics
used for upholstery, directly recalls the sensoriality of the House. Warm earthy tones of Kummel, combined with
soft lighting, further adds to the alluring and enveloping ambiance.
The store is meticulously designed over one capacious floor to offer a seamless journey: the immediate entrance
showcases the accessories collections, enriched by a central focus on exquisite handbags. From there, guests can
explore two additional dedicated areas: on the left side of the store, a room for Men’s collection, while on the
right there are Women’s products, each with its dedicated fitting rooms.
The Loro Piana store’s interior exudes a sense of warmth, utilizing natural materials and craftsmanship to reflect
the Maison’s rich heritage. The design places a spotlight on the products and enhances their presence through
various store features. This includes elevated and comfortable furniture with rounded shapes, a consistent use of
the traditional Kummel color throughout the space, and a special focus on accessories at the entrance. Signature
colors and materials featured in the design encompass oak wood flooring, silk carpets, Raphia and Silk wall
upholstery, oak wood Carabottino wall finishes, Loro Piana Interiors fabrics upholstery, as well as Amarena
leather, Cognac leather, and bronze marble for tables and drawers.
Loro Piana’s new boutique in Palm Beach offers an elegant and refined ambiance, allowing the products to take
center stage. The Maison’s dedication to excellence is showcased through a meticulous design that celebrates
craftsmanship while providing an unparalleled shopping experience.
For more information:
Email: LoroPiana@L52.world
Tel: +39 02 778021
Loro Piana is the symbol of Italian excellence. Loro Piana collections embody a distinctive style characterized by sober elegance. Since
its inception, Loro Piana has constantly pursued and redefined its goal: to offer the greatest beauty and authenticity to a
discerning global clientele, while paying particular attention to the quality of its service
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