Watchmaking Excellence

Panerai is a Swiss Manufacturing watch Brand, featuring Italian Design as well as mechanical content and highly performing innovations closely associated to the World of the Sea.

Founded in Florence in 1860 as a workshop, shop and subsequently school of watchmaking, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.

The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.

Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture.

The latter are a seamless melding of Italian design flair and history with Swiss horological expertise.