Roller Rabbit, an offshoot of Roberta Freymann’s namesake label, was inspired by a fable of a magical rabbit that Roberta found on a piece of discarded fabric in India. Launched in 2003, with a collection of colorful hand block printed kurtas, the relaxed, resort-inspired line has evolved into a lifestyle brand offering a plethora of products which include clothing for men, women and children, as well as accessories and home furnishings.
Roller Rabbit immerses customers in a delightful world of colors, prints and textures. Each store offers a range of hand blocked printed pieces created and produced by Roberta with artisans in India. Graphic and floral prints are named after characters in Roberta’s life. Other wildly popular prints include monkeys, elepahants and fish which capture Roberta’s love for children and complete the signature whimsical spirit that has become synonymous with the brand.